Bosch is a brand ambassador of most the everyday households which are familiar with anyone who’s ever attempted DIY. We want to give a big thanks to Bosch’s work within the industrial internet of things (IIoT) where they provide the equipment like sensors, cloud services and more. However, in industrial circles. the company’s considerable prestige among consumers is now being superseded by its reputation.
Bosch is frequently named as one of the most powerful and important companies along with the likes of Cisco, Dell and IBM in the IoT space. Also, last year Bosch CEO Volkmar Denner claimed they “offer all the ace cards for the connected world from a single source”.
Eli Share, head of mobile and IoT for Bosch Power Tools, where he drives strategy, process and “points of entry” relevant to IoT across the entire Power Tools division, which encompasses everything from DIY tools to industrial devices.
“Our user segments are very diverse when we look at IoT solutions; the needs of a ‘DIY-er’ are very different from those working in, say, construction,” Share explains.
“This might be the first time that Bosch is looking at these industries [manufacturing, construction etc.] as ‘open standards’.
“We have a lot of point solutions, but if we don’t build them on open standards that other companies can integrate into we’re missing the mark because, in this day and age, with these applications, you can’t plan on one company owning everything. Because you’re customizing solutions, you have to allow people to work within your open standards.
“So Bosch is definitely taking steps in that direction to not only provide the solutions and get some of these early adopters into play, but also allowing others to come into the picture.”
Two to three years until IoT hits the mainstream
In four months, the time share will have sat on a panel with Centrica and Leica Microsystems predicting how IoT solutions will improve customer experience and increase process productivity at Internet of Things World Europe in London.
He’s adamant that IoT is “the biggest driver” towards the much-acclaimed Industry 4.0 and that Bosch is “primed in to lead the development of consumer and industrial solutions in this area”. This suggests Bosch is well placed to fill the void of comprehensive industrial IoT case studies that currently exists.
“The way I see it is that, especially with IoT and Industry 4.0, we do have some isolated success stories but not a lot of case studies,” Share says.
“Most of this is because a lot of industry is still built upon legacy systems – companies are hesitant to change. Across all of the different facets and functions they’ll all agree that’s where they need to go, but then you say ‘here’s what you need to do to get there’ and the response is ‘well… this requires high investment, there’s a high resource cost to implement, and it doesn’t necessarily give us the returns we need right away’. So it’s tough to justify. A lot of the potential success stories are held back by that.”